The BuyStep® Vision

Hello Thierry. To begin simply, if you had to summarize BuyStep in one sentence, what would you say?

Thierry Caye: BuyStep is the platform that fixes what the market has broken: structured sourcing and an international marketplace with 0% commission, so companies can sell better, faster, and without being drained.

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What is the main issue you aim to solve?

Thierry Caye: Two major fractures:

• Sourcing has become a labyrinth — slow, opaque, overloaded with intermediaries. BuyStep simplifies everything with an intelligent digital audit and a clear structure.
• Marketplaces have flipped the logic. They survive on the commissions companies lose. We put the model back in the right direction: 0% on sales, period.

How do you attract buyers?

Thierry Caye: By giving them what no one else gives — for free:

• Verified suppliers through our Audit 9.0, a completely new standard.
• A qualitative marketplace with absolutely no commission on sales.
• Powerful tools: Reverse Step, intelligent matching, automatic alerts.

Our algorithm processes each RFQ, finds the right suppliers — even outside BuyStep — and accelerates the purchasing cycle like no other platform.

And coming soon: the BuyStep Score, our instant supplier reliability indicator. Buzz’n Click will follow, with authentic video reviews to see the product in action before buying in one click.

And on the supplier side, what convinces them?

Thierry Caye: Simple: they recover their margin. Entry is free, and the subscription (Step #2 to #4) gives them visibility, qualified leads, and direct access to buyers.

Result: a serious ecosystem, free from free-riders and unnecessary intermediaries.

And what triggers the subscription?

Thierry Caye: Immediate ROI: more visibility, more leads, 0% commission, and above all an alternative to traditional platforms.

And one thing the market had never seen:

• Step #2 to #4 subscribers can become BuyStep® shareholders.
• The first 999 even receive free shares after 12 to 24 months!

It’s an inclusive model, not an extractive one.

Changing purchasing habits is never easy. What’s your strategy?

Thierry Caye: We remove friction.

Free access for buyers, powerful tools, a structured, secure, fast space.

And we hit hard on visibility: LinkedIn, WeChat, Facebook, cold emailing via our proprietary database.

We’re not waiting for the market to wake up — we go after it.

How did you finance the launch?

Thierry Caye: Without relying on anyone.

The project is fully self-funded thanks to the first subscriptions, reinvested at 100%.

No member of the team is paid at this stage: engineers, developers, lawyers, marketers…

These are experts investing their time in a medium–long-term vision, because they know the model is right.

You often mention Audit 9.0. What exactly is it?

Thierry Caye: It’s a massive AI-enhanced scoring matrix that evaluates a supplier on everything: quality, certifications, processes, CSR, data consistency.

It’s our guarantee: a reliable, usable, truly useful database — and free for buyers.

And “reverse sourcing”, how does it work?

Thierry Caye: The buyer publishes their need.

Our system automatically detects the best suppliers — including outside BuyStep — and contacts them.

It’s fast, precise, and eliminates inefficient prospecting and mismatches.

How is international development progressing?

Thierry Caye: We are already active in 17 countries.

Our growth relies on a global network of agents, B2B freelancers, professional influencers — and powerful word-of-mouth in the current geopolitical context.

A recent example of a successful purchase through BuyStep?

Thierry Caye: Emily, a buyer in London, was looking for solar façade panels with a tight budget.

Audit 9.0 + Reverse Step = three relevant suppliers immediately.

She compares, negotiates directly, and secures her purchase.

Result: less time wasted, less money wasted, more reliability.

And on the supplier side, a concrete case?

Thierry Caye: Felix, an Asian manufacturer, used Audit 9.0 and Step #4.

He structured his offer, found an exclusive distributor in Germany, sold directly to European SMEs and individuals, increased his revenue by 24% and his margin by 35%.

What personally motivated you to create BuyStep?

Thierry Caye: My PhD focused on the relocation of supply chains.

As I progressed in my research, I understood two things:

Theory wouldn’t change anything in the field…

And above all that my topic had enormous economic potential.

To conclude, why should I join BuyStep now?

Thierry Caye: Because everything is accelerating.

Because it’s risk-free for buyers.

Because they recover their margin, gain visibility, open new markets, increase their revenue — and can become shareholders.

One last question… You launched an Affiliate Partners program. What is it about?

Thierry Caye: The principle is simple: a freelancer or B2B influencer recommends BuyStep to their network, earns a commission on each sale, and can even become a shareholder if they take strategic positions.

But above all: we are actively recruiting right now, across all of Europe and Asia.

We want ambitious partners able to open markets, connect suppliers, and carry a model that disrupts the status quo.

This program is designed for those who want to earn more, move faster, and join real growth — an agile, transparent model fully oriented toward creating value.