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Smart buyers and suppliers don't pay commissions—they use BuyStep®.
“The real issue in B2B and B2C isn't supply—it's access. Too slow, too unclear, too many middlemen.”
Hello Thierry. To start simply, how would you summarize BuyStep in one sentence?
Thierry Caye BuyStep is a smart sourcing platform powered by our proprietary algorithm, and an international marketplace with 0% commission to sell better, faster, without middlemen.
What main problem are you trying to solve?
Thierry Caye Two key issues:
How do you attract buyers?
Thierry Caye We offer them for free:
Our algorithm processes each RFQ, alerts the right suppliers (even those not yet on BuyStep), and drastically reduces delays.
Soon, they'll also have access to Buzz’n Click: authentic video reviews to see the product in action before buying or requesting a quote.
And on the supplier side, what convinces them?
Thierry Caye Entry is free with the Freemium. Then, the subscription (Step #2 to #4) gives them more visibility and access to qualified leads. This creates a serious ecosystem without free riders.
What triggers the subscription?
Thierry Caye ROI: more visibility, qualified leads, 0% commission, direct access to buyers. In a disruptive and inclusive approach, subscribers to Step #2 to #4 have the opportunity to become BuyStep shareholders. The first 999 benefit from free shares, granted after 12 to 24 months of commitment.
Changing purchasing habits is never easy. What's your strategy?
Thierry Caye By making access free for buyers and offering them a clear alternative to scattered communications: a structured, secure space with suitable tools. We deploy a multichannel strategy (LinkedIn, WeChat, Facebook, cold emailing via our proprietary database) to promote this solution now.
How did you manage the launch funding?
Thierry Caye The project is entirely self-financed through the first subscriptions, reinvested 100%. Notably: no team member receives remuneration. These are committed experts—engineers, lawyers, marketers—who invest their time and skills in a structured startup with a 10-year vision.
You often talk about Audit 9.0. What exactly is it?
Thierry Caye A supplier matrix enhanced by AI, covering quality, certifications, CSR, etc. Data is verified, inconsistencies detected. Result: a reliable and free database for buyers.
And how does "reverse sourcing" work?
Thierry Caye The buyer posts their need (RFQ), and our system solicits relevant suppliers—whether or not they're on BuyStep. It's fast, targeted, and avoids ineffective prospecting.
How is international development progressing?
Thierry Caye Already active in 37 countries. Our growth relies on a global network of agents, freelancers, B2B influencers—and word of mouth, essential in the current geopolitical context.
A recent example of a successful purchase via BuyStep?
Thierry Caye Emily, a buyer in London, was looking for facade solar panels with a tight budget. Thanks to Audit 9.0 and Reverse Step, she quickly identified three suppliers, compared options via our marketplace, negotiated directly, and confirmed her choice based on our advice. Result: saved time and money, and found a reliable solution.
And on the supplier side, a concrete case?
Thierry Caye For example, Felix, an Asian industrialist, used Audit 9.0 and Step #4 to structure his offer. He found an exclusive distributor in Germany, sold directly to European SMEs and individuals, increased his turnover by 24%, and his margin by 17%. Thanks to his premium subscription, he will also benefit from BuyStep shares.
What personally motivated you to create BuyStep?
Thierry Caye My doctorate — which I voluntarily ended when I realized the topic had strong business potential — was focused on supply chain reshoring. It made me realize something: we don’t need more theory, we need real solutions. After 20 years in international sourcing and procurement, I saw how inefficient, slow, and fragmented the current system is. BuyStep is my direct response: a practical solution built for professionals — fast, clear, and uncompromising.
To wrap up, if I’m a buyer or supplier still hesitating, why should I join BuyStep now?
Thierry Caye Because there’s no risk for buyers, and lots of opportunity for suppliers. Early users get exclusive benefits and join a growth momentum from the beginning.
One last question... You launched an Affiliate Partner program. What’s that about?
Thierry Caye It’s a great opportunity for freelancers and B2B influencers to promote BuyStep to their network. They earn recurring commissions on every sale, and those who take strategic positions — by sector or geography — can become shareholders too. It’s an agile, smart model focused on value creation.
